Vision Performance. Bringing Momentum & Energy to the Forefront.

December 14, 2017

Specializing in developmental optometry and vision therapy, the Vision Performance Center has been helping patients experience better vision in Fort Collins for over 40 years. Dr. Jaclyn Munson and her team of vision therapists work with patients to help them succeed at work, school, or on the athletic field.

Vision Performance Center is one of three divisions under the umbrella of the Fort Collins Family Eye Care practice. Rebranding the business meant creating a distinct identity that evokes movement and athletic energy for a brand that also needs to look and feel at home as part of a trilogy.

We set out to create a contemporary, warm family of brands that echo the upscale Colorado lifestyle. Vision Performance Center is unique within the set in that adventure and momentum are core components to the brand’s identity. We designed a mark that suggests the wheel of a bike, with a rush toward forward motion with its treads. Vibrant, energetic, and bold the brand’s color palette is reminiscent of the pattern blocks used during therapy.

We are excited about the new look and new approach that Vision Performance can bring to the community of Northern Colorado. We look forward to the patients embracing the new brand and sharing with their friends and family.


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