Burns Orthotics came to Eleanor looking for a new identity. The Burns family began the business in 1969 as a way to help podiatrists design custom foot orthotics to help their patients. We wanted to maintain the integrity of this rich heritage while stepping the brand forward into the future.
The new brand is active, timeless and vibrant. The mark is a fluid, abstract shape of an orthotic that is easy to embrace and remember. It can be easily replicated to create patterns and combines the foot pad shape with the letter “B.” The typeface was chosen for clarity and boldness.