Camp Sonshine is a non-profit, Christian summer camp organization located just minutes south of Lincoln, Nebraska. They started out with just a few summer day camp programs and have grown to become a two-location organization with year-round events and activities.
Camp Sonshine came to us looking for a new logo that would be timeless and versatile. Before coming to Eleanor, the camp had been relying on different type treatments and sun designs that didn’t define their brand. We used a combination of a playful, half sun and an easy-to-read typeface to create a mark that is vibrant and whimsical.
The brand extensions are a fun way to take the Camp Sonshine brand and work it into the overall operations of the facility. The arrow, fire, waves and tent imagery can be applied in several ways with the overall feel of Camp Sonshine remaining intact.