Columbus Urgent Care (CUC) is the area’s first urgent care center. They provide a wide range of urgent healthcare services after physician office hours and at costs significantly lower than emergency room visits.
Columbus Urgent Care commissioned Eleanor Creative to develop a comprehensive branding and communications plan. By knowing and understanding their target audience, core strengths and the market, our team diligently worked to create a plan that was unconventional, target-specific and engaging.
We wanted to avoid the tired “person with a thermometer” clip art that is so common in the medical industry today. We designed a straightforward mark based on the stethoscope image, which could be used alone or as part of a combination mark. The final product sees the stethoscope pulling double duty, as both the ‘U’ in Urgent and the ‘C’ in Columbus. This creative and well-designed logo has been implemented internally and externally.