The Center for Vision Development is a division of EyeCare Specialties that focuses on pediatric optometry and visual disorders that directly affect how the eyes and brain work together. Because the majority of their patients are children, we thought the introduction of a mascot would be a great way to communicate with patients in a fun, friendly way.
Specks the Owl began as a hand-drawn idea that was really fun to work with on multiple levels. He appeals to both younger and older children and translates well on products and merchandise. He is also just so darn cute. Kind of like the patients.