Video

To help create awareness about vision disorders and how vision therapy can help, Eleanor created a series of educational videos featuring clinic leader Dr. Rachel Smith. By crafting together Dr. Smith’s interview with positive imagery of patients engaging in vision therapy, we were able to explain the process in a concise and compelling way.

Advertising

“We See” campaign: The purpose of this campaign is to increase awareness about Vision Therapy through a focus on the results. With smiling faces and positive, concise copy, the “We see” campaign focused on the outcomes of the Vision Therapy program: successful, happy children.

We incorporated a blend of outdoor advertising and direct mail pieces to target families in residential neighborhoods.

Marketing

It’s important to communicate the Vision Therapy message to both parents and referring doctors. We designed a informational booklet for patients to take home, filled with explanations about treatment and procedures with pockets to store additional handouts.

We also helped promote the Center for Vision Development with event marketing. We hosted a booth at Music & Mozzerella, a free music event at the Lincoln Children’s Museum. We designed the banners and display for the event and included fun giveaways for the kids: tattoos, rubber bracelets, balls, cups and jumbo coloring sheets featuring animals in a traditional eye-chart format.