Since 2009, Eleanor has provided EyeCare with meaningful interactive strategies. Every year, we research trends, listen to patient feedback and look to the future to guide our decisions. Our focus is always to make communication interesting, engaging and effective.
Our aspiration is to take any client challenge and turn it into a dynamic digital solution. Most recently, we launched the Online Frame Browsing Experience as part of an overall campaign called “The Perfect Pair.”
Online Frame Browser
EyeCare Specialties holds firm to the belief that proper eyewear selection and fittings can only be done in-store with the assistance of trained optical experts. But with the ever-changing, busy world, patients needed to shop online.
We knew that the key to solving the problem was to showcase the frame selection online so patients would be able to browse for their favorites in advance of their appointment.
That’s when Eleanor designed the “Online Frame Browsing Experience” as part of an overall “Perfect Pair” campaign. Eleanor partnered with eyewear distributor Safilo to showcase their frames. We designed an online platform that allows patients to pick out their favorites before their appointment, save them in a virtual drawer and then email that drawer directly to a Frame Expert. “The Perfect Pair: Your Favorites + Our Experts.”
This platform saves patients time, it allows frame selections to be showcased online for browsing and it connects the patient directly with the expert. The best part — it’s working out well for everyone.