GSC is the sole provider of coach-to-player headsets and systems for the NFL. They came to Eleanor looking for a new brand as they realized a need for similar technology for the college and high school football markets.
The mark we created for GSC is definitive, declarative and bold. The name of the company in a strong, thick typeface surrounded by an equally bold circle creates an authoritative statement on the technology solutions that GSC daily provides for their clients. We used the red and blue to echo the partnership with the NFL.
Eleanor also created the brand promise for GSC. “Hear to Win” is an overall philosophy for the company that not only describes the company and staff themselves, but is also a promise to their clients that GSC is committed to help all teams achieve a winning outcome.