Hero has a mission to save the world. Specifically, the canine world. They make biomechanically-sound dog braces for pets with limited mobility. Originally named Ace Ortho Solutions, the company came to Eleanor looking for a distinctive identity to take the brand to the next level in order to help even more dogs.
Our goal was to create an identity that was illustrative, inspiring and playful, one that could speak to both pet owners and veterinarians alike. We analyzed their brand on every level with thorough research on new names, color palettes, logo design and brand voice. Most importantly, we created a thoughtful and genuine brand experience for their consumers.