When Maggie Bertsche decided to start her own massage and wellness practice, she knew she needed a strong brand. She knew she wanted something that could speak to her dedication to patient wellness, her commitment to healing and a brand that she would be able to take with her for the rest of her career where ever it would lead her.
Maggie’s new logo is a combination of organic brush strokes, nature symbolism and an ‘M’ monogram. We paired this elemental, eastern-inspired mark with a more modern san-serif typeface. The combination of letterform and imagery creates a spacious ‘flow,’ which is very indicative of the kind of practice that Maggie wants to provide. The mark is representative of both waves and mountains (similar to the Boulder, Colorado area where Maggie received her training.) The mark is also symbolic of people supporting each other and holding each other up, which is evocative of the support she offers her patients.