Raise the Woof: Celebrating 25 Years of Domesti-Pups
Domesti-Pups is a nonprofit dedicated to enhancing human lives through canine companionship. Since 2000, they’ve trained and placed service dogs nationwide, provided therapy dog visits, matched obedience-trained rescue dogs with loving homes, and even brought programs like Edu-PUPS into classrooms.
But in 2025, they were coming up on a major milestone: 25 years. They wanted to celebrate in a way that captured their spirit—compassionate, welcoming, and of course, dog-friendly. A tailgate-themed party full of food, family, furry friends, and fun was the perfect answer.
The Event Brand:
Our goal was to make Raise the Woof feel like a proper paw-ty—for humans and canines alike. The event brand blends football season with their fur-forward cause:
- A playful wordmark that pairs warm, approachable type with a subtle dog icon.
- Moody colors paired with a vibrant orange to capture the energy of autumn tailgates.
- Illustrated visuals that connect the camaraderie of sports with the companionship of dogs.
Fun. Fresh. Fur-friendly. That’s Raise the Woof.
Strategy and Tactics
To spread the word, we rolled out a full mix of marketing support:
- Paid social ads to reach new audiences.
- A press release and media kit to drive coverage.
- Print pieces that extended event promotion across the community.
We also created in-event materials, like custom t-shirts and sponsor signage, to help make this event come to life.
Results
Raise the Woof will be a party to remember. The event brand amplified Domesti-Pups’ mission and gave supporters (two- and four-legged alike) a reason to celebrate 25 incredible years.
