Since 2016, Hub Cafe, a locally-owned restaurant in Lincoln, Nebraska, has passionately crafted freshly-prepared, locally-sourced breakfasts, brunches, and lunches. Situated at the heart of Lincoln’s bike trail network, overlooking Antelope Valley, it has become a gathering place for friends, food, and community.
01
The Challenge
With rich culinary traditions and food truck culture as their inspiration, Eleanor embarked on a journey to update the Hub Cafe brand, ensuring that their beloved restaurant, a fixture in Lincoln since 2016, would evolve without losing its loyal following. While deeply rooted in the community, they aimed to expand their reach and increase visibility throughout Lincoln.
02
The Solution
The Hub Cafe’s rebrand captures the charm of food truck culture through a versatile illustration palette. Tailored to highlight the diverse range of ethnic cuisines found worldwide, our design draws inspiration from the vibrant spectrum of food culture. We incorporate a rich array of colors and shapes that embody the essence of global culinary traditions. This stylistic approach mirrors the Hub’s philosophy of embracing a flavorful, hand-crafted life, ensuring a visual representation that aligns seamlessly with the brand’s ethos.
03
The Outcome
We warmly welcome you to the Hub Cafe rebrand, drawing inspiration from both their upbringing in the heart of the Midwest and their enriching experiences from travels around the world.
