Schworer Volkswagen commercials started with a solid marketing strategy and a clever idea that has grown into what has become The Schworer-verse.
Step one, create local brand awareness.
We kicked off our commercial video series with our first commercial, “Drive Local Lincoln” because the people of Lincoln need to see themselves in a VW and know where their local Volkswagen dealership is located.
Step two, make sure the brand is approachable, memorable and fun.
For the second Schworer Volkswagen commercial video we leaned fully into the Schworer humor with “We Schwear You’ll Love Our Cars.” It’s fun, it’s funny, and it really taps into the personality of Schworer Volkswagen. It also leaves people with something to remember.
Step three, really showcase the personality of the brand and the people you might meet at Schworer, while reaching a broader audience.
From there, the Schworer-verse really took hold of the community and continued to grow, complete with recurring characters and a steady stream of witty, memorable campaigns. Commercial number three, “It’s a Schwor(er) Thing,” is a Certified Pre-owned approach to get people in the showroom who may not be in the market for a brand new car, but want something reliable. The CPO makes you fall in love with a Volkswagen and Schworer, so you’ll keep coming back for more. “It’s a Schwor(er) Thing” kept the commercial momentum going with a salesman, Shane, who you can’t help but love. He likens your Volkswagen to a chariot or something your grandma or pop-pop might be proud of you for choosing.
Step four, let people see themselves in a Schworer Volkswagen as they grow and change through life. Create lasting customers.
We’ve crafted another hit just for you, “There’s a VW for Everyone,” to show all the personalities you might find in Lincoln and which one of the VW fleet they might choose. Who will you be?
Step five, let people know that at Schworer Volkswagen, you get no hassle sales – For real!
Our newest video, with the beloved salesman, Shane, “No Hassle Sales at Schworer Volkswagen” is for all the people out there with dealership trauma who might be afraid of the back and forth we have come to know and detest about traditional dealerships. You won’t get that at Schworer.
We brought our best creative energy from start to finish: scriptwriting, casting, costuming, location scouting, video production, and ad placement. And, of course, we partnered with one of Lincoln’s best local production companies to make these ideas look as good as they sounded. The result? Commercials that didn’t just sell cars—they became conversation starters and created brand awareness like we never could have imagined. Welcome to The Schworer-verse!
