At Eleanor, storytelling is what we love to do. We worked with Ashley Gunderson to design a beautiful brand identity and website. The Script MedSpa brand embodies Ashley’s commitment to tailoring patient care based on clients’ unique needs and enhancing their natural beauty.
01
The Challenge
The fast-growing MedSpa market in Lincoln is home to a wide variety of options, some exceptional, others potentially risky. In our discovery phase, we uncovered that locals know they have choices and are doing research before selecting their preferred MedSpa provider. As a new brand coming into this market, Script needed a brand strategy, voice, and website emphasizing its professionalism, experience, and expertise.
02
The Solution
We developed a brand strategy and voice for Script built on the idea of confidence. Individuals choosing Script are confident in their skin, and its MedSpa services enhance a client’s natural beauty. Our dynamic, strategic plan also included a new website, organic and paid social media campaigns, and collateral telling a story built around the idea that you get to decide what happens in your next chapter. We let everyone in Lincoln know Script MedSpa is a place where your skin is in expert care. And your confidence – that’s why Script is here.
03
The Outcome
Script opened its doors in August of 2024, hitting the ground running with patients already lined up. With a strong social following and a fresh brand, people who chose Script are confident in their choice and confident in their skin! Script MedSpa has written itself into Lincoln’s MedSpa scene.
