Culture Grows Here

Take a look inside the doors at Bluestem Health and you’ll see the community of Lincoln, Nebraska reflected in the faces of the care team. This recruitment video puts Bluestem Health’s culture front and center, and allows the team’s good humor and authenticity to really shine.

When choosing a place to work, candidates want to understand what a company’s culture is like. For many, a commitment to equality and uniqueness is a key component. At Bluestem Health, the question is not “How do we prove that we’ve kept our commitment?” It’s, “How will we let people know all the ways we support these initiatives in only 60 seconds?”

For this video, success was defined as conveying Bluestem Health’s richly unique team in an engaging, concise, and inviting way. Bluestem Health team members are proud to be members of various communities, backgrounds, and identities, encompassing a wealth of ages, genders, linguistic and religious traditions, and nations of origin. We needed to show that wealth of experience in a way that was visually and narratively compelling, and flexed the strength of the Bluestem Health team. Finally, we wanted to develop a strategy to use this video to connect Bluestem Health to the broader Lincoln community.

We wanted to create an engaging commercial reaching all Lincoln demographics over a six-month period. In addition to increasing awareness about Bluestem Health, we wanted to deliver a cost-effective campaign reaching over 30,000 individuals and garner more than 1,000 clicks to Bluestem Health’s careers page. Most importantly, we hoped to attract more than 20 new hires to this team.