Welcome to the new Gold’s District – a vibrant reimagining of Lincoln’s downtown landscape! For over a century, Gold’s has been a bustling hub for shoppers and diners but it has slowly lost its luster. Now, we’re taking it to the next level. Located at the historic 11th & O Streets intersection, this revitalized district promises to breathe new life into one of Lincoln’s most iconic areas.
![](https://weareeleanor.com/wp-content/uploads/2024/04/Golds-old-facade-1-1.jpg)
01
The Challenge
Gold’s District required a fusion of history and modernity, catering to a diverse audience. From luxury hotel owners to property investors, from national retailers to local Lincolnites, we needed a brand that spoke to everyone.
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02
The Solution
Enter Eleanor, the creative visionary agency behind Gold’s District’s new identity. By blending elements of the past and the future, we crafted a brand that resonates with both nostalgia and sophistication. Our logo, featuring a bold, classic Futura font paired with a delicate serif typeface, captures the essence of upscale shopping, dining, and living at the heart of downtown Lincoln.
![](https://weareeleanor.com/wp-content/uploads/2024/04/Golds-Billboards-1.jpg)
03
The Outcome
Through careful conceptualization and collaboration with architects, we’ve laid the groundwork for an exciting future. Our designs, developed in tandem with architectural experts, promise a dynamic built environment that seamlessly integrates with the district’s rich history. While Gold’s District is currently under construction, it’s poised to become a vibrant, welcoming space where investors, builders, and shoppers can come together to create something truly special. Get ready to experience the new Gold’s – where history meets opportunity, and excitement awaits!
![](https://weareeleanor.com/wp-content/uploads/2024/04/GoldFacade.jpg)
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