Custom Blinds & Design had been selling custom window coverings for 23 years, and their logo and marketing materials were looking dated. The industry had gotten much more competitive and their team is definitely modern and energetic. They came to Eleanor for a brand refresh that would elevate their corporate identity in a way that reflected who they had become.
Strategy and Tactics
In the simplest terms, Custom Blinds & Design changes the way that light enters a space. With inspiration drawn from crisp, clean, international design, and a logo that references the soft cast of light and shadow through a set of Hunter Douglas blinds, their new brand identity emerged. Next we updated some collateral, social media creative, and exterior branding so they can share their new identity proudly to the world.
Now they have a fresh brand identity that they are gradually continuing to implement on their exterior and interior signage, social media, digital advertising, print collateral, and more. They are ready to open the blinds and show off their new brand as they move into the next phase of their business ventures.