Top 10 Things to Consider Before Naming Your Business

Thinking of naming or renaming your business? Here are 10 things you should consider before you start designing that snazzy new logo.

  1. Does a similar name exist in the market that you’re in? If yes, keep brainstorming.

  2. How does the name look when you write it out?

  3. How does it sound? Is it easy for people to pronounce?

  4. Does the name have a meaning that fits your business or organization?

  5. Does the name conjure up positive associations?

  6. How nervous does the name make you when you say it? Are there negative associations with the name?

  7. Say it out loud and use it in messaging that relates to your business. Do you like how it sounds when you are talking about your business?

  8. Can you find a good web domain that works with the name of your business?

  9. If you really love the name you are dreaming up, talk to your attorney to see if you can legally move forward with the name.

  10. If you Google your new business name, what competition on the web will you face?

Want Our Help?

Eleanor Creative has been naming and renaming clients for over 12 years. We have a seamless process and would love to help reposition your brand. Many times finding the right name comes down to the research and creativity that an experienced firm can bring to the process.

Call us at (402) 477-2721 or contact us to learn how we can help!

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