Hurlbut Dental



Project Year



6 Months

It starts with the people behind the brand. Their hopes, dreams, and goals. For this project, it is the people of Hurlbut Dental. They are the brand. They are focused and classic with a splash of style and fun for their patients and greater community. With this beautiful brand, you get a taste of clean, modern dentistry. Enjoy.


The Challenge

Hurlbut Dental was new to the industry and the neighborhood. Starting with a blank slate, no brand, no website, and no name – yet! We had the opportunity to get to know the essence of what this brand would become and walk through what the patient experience should be. We created the look, feel, and voice of their brand, which would translated onto everything patient facing, starting with a brilliant website.


The Solution

Hurlbut Dental got a brand that feels contemporary to showcase their stylish, youthful spirit; timeless to carry on through each generation; and an established name that is well-known in the community.

With fresh with photography, a website, and collateral that represents the culture of the dental office. This brand was born.

Along with blogs and website SEO, we set out to use social media and Meta Advertising to get this brand into the minds of future patients.


The Outcome

This project was good vibes all around. The brand is beautiful, people know who and where Hurlbut Dental is and are eager to get scheduled. We loved working with the entire Hurlbut team and we’re excited to be able to share this new brand with the community.

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