Vision Performance. Bringing Momentum & Energy to the Forefront.

December 14, 2017

Specializing in developmental optometry and vision therapy, the Vision Performance Center has been helping patients experience better vision in Fort Collins for over 40 years. Dr. Jaclyn Munson and her team of vision therapists work with patients to help them succeed at work, school, or on the athletic field.

Vision Performance Center is one of three divisions under the umbrella of the Fort Collins Family Eye Care practice. Rebranding the business meant creating a distinct identity that evokes movement and athletic energy for a brand that also needs to look and feel at home as part of a trilogy.

We set out to create a contemporary, warm family of brands that echo the upscale Colorado lifestyle. Vision Performance Center is unique within the set in that adventure and momentum are core components to the brand’s identity. We designed a mark that suggests the wheel of a bike, with a rush toward forward motion with its treads. Vibrant, energetic, and bold the brand’s color palette is reminiscent of the pattern blocks used during therapy.

We are excited about the new look and new approach that Vision Performance can bring to the community of Northern Colorado. We look forward to the patients embracing the new brand and sharing with their friends and family.


Giving Back: Girls on the Run

October 11, 2017

At Eleanor, we believe in the strength of women. We have all had strong mentors in our lives who encouraged us to believe in our abilities and focus on the positive changes we can make in the world.

Since August, several women on the Eleanor team (Christine, Mackenzie, Kristie, and Deanna) have been serving as volunteer coaches for Girls on the Run at a local elementary school. Girls on the Run is a nonprofit empowerment program designed to encourage third – fifth grade girls to establish healthy attitudes about themselves and each other. Each session focuses on body positivity, confidence, and teamwork. We work each lesson into a gradual running program to condition the girls to complete a 5K.

Each young athlete on our team is an inspiration. We have been so impressed by their character, work ethic, and intelligence. From silly cheers to talking through some tough topics, we are learning together about what it takes to be more confident, self-aware, and encouraging leaders.

Over the course of our lives, we always have choices and the opportunity to make a difference. We hope our few months with these girls will stay in their hearts as they shape our future society into a thriving environment for girls here in Nebraska and around the world.

A New Website for a New Vision

October 10, 2017

Shared Vision International holds a special place in our hearts. The work they do to provide optometric care and free eyewear to those who don’t have access is truly inspiring. We’ve been honored to help them with their branding and website needs over the years. This year, we created a fresh new look for their website meeting the needs of 2017 website design standards.

The goal with their new website was to put the focus on the good work that Shared Vision does and emphasize the people who are directly impacted. We wanted to really show the human side of their mission. We included more photos of their work in Haiti. We also included a video which recapped the experiences of those who went on the most recent trip.

We knew visitors to the site would be interested in knowing more about the organization’s mission and who exactly benefits from the great work. It was of course Shared Vision’s goal to accurately explain the motivation behind their work and encourage visitors to find out more about how to make donations, volunteer or share the word about all of the good that’s being done.

It was important to keep the strong brand consistent throughout the website. This time around we decided to integrate more photos along with the branded graphics to give it a more journalistic and human touch. We included some quick fact breakdowns to further highlight the scale of the work that they do at a glance. We also wanted to spotlight Shared Vision’s philosophy of “Durability and Dignity.” This concept is to not only provide eyewear for the recipients, but to provide a sense of dignity for those in need.

One of the challenges with this project was to be able to work as cost-effectively as possible, as it is with most nonprofit projects. We were able to take some backyard photography and give it a fresh makeover allowing the photography to be enveloped by the Shared Vision brand.

We are excited for what the future holds for Shared Vision International and are so glad that we can be a part of their mission. If you’d like more information about what they do and how you can help, you can check out their fancy new site:

Creating Her Vision: A New Brand and New Patient Experience

October 3, 2017

Dr. Jaclyn Munson from Fort Collins, Colorado approached Eleanor with an interesting proposition. She had three businesses all under the umbrella business of her optometry practice: Fort Collins Family Eye Care, Vision Performance Center, and Eye Spa. Our goal was to create three brands that while enjoying their own unique identity, feel together in a family setting.

We love optometry marketing because it is such a unique challenge to blend the medical side of the practice with the fashion-forward, retail side. While Fort Collins Family Eye Care has been helping patients for over 40 years, Dr. Munson as the new owner wanted to breathe some fresh life into the brand and give it a modern, more sophisticated update. Our goal for Fort Collins Family Eye Care was to create a contemporary, warm brand that echoed the upscale Colorado lifestyle.

We echoed the circle shape that we used for the Eye Spa and added the opulence of the iris. This way we could reference the eye without being obvious or cliché. The color palette included the colors of Colorado: a navy blue, a calming gray and metallic gold. One of the unifying components for all three brands under the Fort Collins family was the font choice. Saveur Sans provides a timeless, elevated feel to the brands.

In building the website for Fort Collins Family Eye Care, we wanted the visitor to feel the professionalism and warmth of the practice. We wanted to make it easy to update, easy to navigate, and easy to make an appointment. Information on eye health and conditions were included to boost SEO as well as an educational blog to share on social media channels to bring people back to the site. Visitors have really been drawn to the About Us page to find out more about Dr. Munson and her team.

We are excited about the new look and new approach that Fort Collins Family Eye Care can bring to the community of Northern Colorado. We look forward to the patients embracing the new brand and sharing with their friends and family.

We’ve Moved!

September 18, 2017

Due to our expanding size, Eleanor Creative has moved! Not too far though, just around the corner.

We are now in the Terminal Building on the corner of 10th and O Streets in Lincoln, NE – 941 O Street #121 to be exact. Mere steps away from our old space in the Gallery 9 building.

Eleanor Creative
941 O Street #121
Lincoln, NE  68508

We’re excited again to be in a building that has so much history for the city of Lincoln. The Terminal Building was built in 1916 and served as the hub for Lincoln Traction Company, Lincoln’s largest streetcar service at the time.

We will be sharing the space with our friends from V2 Content. V2 Content does video production for just about everybody, it seems. They’ve been doing our video production for the last year and have helped us on projects for EyeCare Specialties, Complete Hearing and GSC.

Our team is excited to work in such a wonderful, creative new space. We’re sure that the positive energy and artistic vibe working with such talented souls will only mean tremendous things for Eleanor and our clients.