Go After It

April 19, 2017

On mornings when I pull myself out of bed to run, when I remember to take out the trash, rewash last night’s laundry for the second time, get my four kids to school without a yelling match, and make it to my first appointment of the day at 8:30 am without wet hair – I consider it a success. 

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Defining success is personal. My success vs. your success are and should be two different things. The question is, are you letting other people define it for you?

Culturally, in my opinion, we have a lot of skewed views when it comes to defining a “successful business.”

The most common question I get asked is, “Well, how many employees do you have?” Some people are genuinely curious about Eleanor and others are trying to measure the success of it. From the beginning, I’ve chosen to not measure my company’s success by the number of employees I have. I’ve always said, I would rather have a talented and well paid team than a crew of 20 interns working for next to nothing. 

Two of my highest values are quality of work for my clients and quality of life for my employees. I want our clients to know that experienced and talented professionals are working on their projects everyday. As for my employees, I want them to know that their quality of life is my priority. Whether they are a new mom, a single mom, a forty-something kick-ass designer, I care about their salary, their benefits, their work-life balance, and their happiness at work. 

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The longer you let others define your success the more it will stifle you. Let it go, like the Disney song, or whatever. Take time to think about what success means to you. Then go after it. 

 –Christine Weeks is the CEO at Eleanor Creative. She rarely writes blog posts, so today is your lucky day. 

Random Acts of Sprinkles

February 17, 2017

Sometimes the opportunity to make a difference is covered in sprinkles.

I have had the opportunity to work with some fantastic bosses. Monica Ledbetter was my manager when I helped with marketing and event planning at Scheels. A few years ago, her daughter Laney was born and diagnosed with a rare liver condition. Laney is not currently on the wait list, but will eventually need a liver transplant to save her life. (More information on Laney’s story here.)

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Monica called Eleanor Creative last week and asked if we would be interested in participating in a Random Acts of Kindness event that would raise awareness for Nebraska Organ Recovery. The idea was to hand out cookies  in pairs, one for the recipient and one for the recipient to give away. The whole idea was to celebrate the idea of sharing and spread the word about organ donation.

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According to the NORS website, one organ donor can save eight lives, and one tissue donor can save or enhance the lives of up to 60 people. “At any given time, about 500 Nebraskans are on the waiting list for lifesaving organ transplants. Out of those 500, about 50 will die each year without receiving the organ they desperately need.”

The joy on people’s faces as they accepted the cookies and promised to give the other away was inspiring. People were excited to not only accept the cookie, but learn more and help promote organ recovery on social media. Laney was especially delighted because she knew she was making so many people happy with the gift of a free cookie. With sprinkles.

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Thank you to the Kitchen Sink Cookie Company for their delicious cookies!
–Deanna

Welcome Home, Kristie

November 11, 2016

kristie-blogKristie Weiberg’s theme for the last few months is Home. She’s originally from Malcolm, NE but left 19 years ago to pursue her dream of graphic design in Sioux Falls, SD. We are fortunate at Eleanor, because back in September, Kristie decided to move home to Nebraska and join our branding team.

Shortly after arriving back in the Lincoln area, Kristie bought her own house which she plans on restoring and making her home. Coincidentally, she lives on the same block as Deanna, so you can only imagine what barbecues are going to be like next summer.

Her new house is being gutted as we speak. Kristie is excited to pour her creativity and her energy into the structure of the new space. Renovating older houses into fresh and welcoming places is one of Kristie’s passions. A dream job for her would be to renovate a series of cabins in Colorado to help people feel at home on their vacations. (Already booking my room.)

We are happy that Kristie has found a home here at Eleanor. She brings a positive spirit every single day. Her energy is infectious and her diligence to getting a design right for a client is commendable. Her eye for the unique is refreshing and her work ethic is second-to-none. We’re excited to see how she enhances the dynamic of the Eleanor family and are proud to roll out the welcome mat for her. Welcome home, Kristie. Welcome home.

Complete Hearing – Welcome to the Conversation

November 4, 2016

Branding. It’s important to get it right, and the process to get there takes vision, research, creativity and grit. This process is intentional and personal. We know that our clients are trusting us to take their business hopes and dreams and bring them to life.

Just like you envision the look for your home and how it will make people feel, the same is true for our clients. They have a vision of how they want their business identity to look and how they want it to make their customers feel.

Complete Hearing was ready to get it right. Their patient base is diverse and unique, but they all share a common need — connecting back into the conversation.

Take a moment and imagine what it might be like to lose that precious sense. For people that have hearing loss or difficulty, it can be a very sad and isolating experience. That’s where the technology, expertise and compassion of Complete Hearing step in. Meghanne Wetta, AuD and Sandra Miller, AuD know exactly how to get their patients connected and back to the conversations that once brought them purpose and joy.

The key themes in our research were connectivity and conversation. Ultimately, we wanted their patients to get back to the conversation. We created a tone that was modern, fresh and energetic. Simultaneously, we focused on how this brand would make people feel. We wanted to reflect the feeling that people receive when they come looking for help with their hearing concerns: a sense of caring, a sense of family and a sense of answers.

From this mood board, we created the brand mark and logo. Anchored by the concept of conversation, we explored the idea of a word bubble shape. This shape felt intriguing due to its endless possibilities.

We paired this shape with a strong and simple typeface. Due to the vibrant nature of the color palette, we wanted to make sure to have something solid to anchor the brand.

Welcome to the Conversation. This is the brand promise we crafted for Complete Hearing. It’s a welcoming, accepting phrase that invites people to be a part of something. Conversations are what our modern relationships are based on and so often, when someone develops hearing loss, are one of the things that suffer. “Welcome to the Conversation” promises hope and connection and the opportunity to strengthen those relationships.

Eleanor Creative has been proud of the relationship that we developed with the team at Complete Hearing. Together we have worked intentionally to get it right for their team and their patients.

Like all great endeavors, there is always more work to be done. Here’s a preview of how this dynamic brand making itself known in their new location and online.

The DMV Revisited

October 26, 2016

Sometimes things happen in life to slow you down. The key is to just ride the wave.

Friday afternoon, Christine was on her way to lunch when she whipped out her phone to text Deanna. That’s how we work at Eleanor, always on the move, always texting, Skyping, Slacking and Facebook messaging. You know, we get stuff done. In the doing of the getting stuff done, Christine’s drivers license fell out of her pocket on her way to the restaurant and got lost somewhere in downtown Lincoln.

Faced with an entire weekend without her license, Christine knew what she had to do. “Get in,” she said to Deanna as the two floored it on the way to the DMV.

Now, we have blogged about the DMV before. We talked about how it’s the great common denominator in this world called life. A little over a year later, we were back, and it was a party.

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Kristie Weiberg is our newest addition to the Eleanor team. She is an insanely talented graphic designer who, although originally from Malcolm, NE, joins us from Sioux Falls. Moving from out of state requires a ton of work and that includes, you guessed it, renewing your drivers license. Kristie had already been at the DMV for hours by the time we arrived.

dmv2Christine and Deanna kicked open the doors of the DMV, and you could almost hear the crowd applause. Or maybe that was the toddler throwing a temper tantrum because he was out of Goldfish crackers. Kristie saw us through the crowd and a look of relief washed over her face. She was no longer alone in her struggle. She had witnesses. That’s when the real party began.

We took selfies. We posted on Instagram. We made friends with the people around us. Like Sue, the lady at the counter who can take your picture but can’t take your money. (We still to this day do not understand why you have to stand in 3 separate lines to get your drivers license. What’s wrong with having one person multi-task? Hire all parents. They would get it done.)

The party atmosphere we were sprinkling around the joint got us to thinking, “What else could the DMV use that would make the entire experience better?” We immediately started brainstorming:

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Moscow Mule in picture was consumed responsibly and at a location that was not the DMV.

  • A mani/pedi station
  • Sherpa blankets
  • Moscow Mules (virgin)
  • Espresso station
  • Free WiFi
  • Scented candles
  • Free Goldfish crackers for cranky toddlers and copywriters
  • Disco ball
  • Driving-themed Pandora station: “I Can’t Drive 55” by Sammy Hagar, “Carwash” by Rose Royce, and “Ridin” by Chamillionaire. You get the idea.

Of course, this is just a starter list. If you’ve got ideas, feel free to add them to the comments below.

But the point of this entire story is that we are constantly faced with challenges and stresses in life. We constantly have to do things that are unpleasant and time consuming and just a pain in the keister. But with friends and a positive attitude, it is possible to actually enjoy these bumps in the road. Particularly if you’re listening along to our killer driving Pandora station.