We’re Hiring: Art Director

July 19, 2017

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Eleanor is looking for an Art Director to join our growing company. This is a full-time position in Lincoln, Nebraska. In this position, you will focus on both print and web design for our diverse client base. You will work with the creative team to design brand identities and marketing campaigns which will include helping to lead direction on video and TV commercials. Basically if you can see it, you’ll be a part of it.

Eleanor offers a competitive salary, 401K, health insurance, dental and vision plans, paid downtown parking, generous vacation, downtown environment, and the opportunity for future growth.

Eleanor is a brand experience agency with big plans for our clients. We value creativity, hard work, and life experience. We recognize the importance of work/life balance. Because we are grown ups, we don’t have ping pong tables or video games, but we are game for chocolate, wine, and beach vacations.

Responsibilities
  • Collaborate with Creative Director and Brand Managers to create plan to accomplish client goals.
  • Design promotional materials with a thorough understanding of marketing: How to communicate visually with various target demographics
  • Design websites for best user experience
  • Design websites with accurate understanding of the sales funnel
  • Work closely with team writers, strategists, and management to adequately tell brand stories from design perspective on print and digital platforms
  • Meet deadlines in a fast-paced environment
  • Bring creative and intentional ideas to every project assigned
Qualifications, Skills and Experience
  • 10 years experience as a graphic designer
  • Skilled in using the latest versions of Adobe Creative Suite products, including Photoshop, Illustrator, and InDesign
  • Familiar with SEO best practices
  • Knowledge of HTML and CSS
  • The ability to adequately articulate ideas and concepts to both team and client
  • Excellent time management skills
To apply, please send your online portfolio, letter of interest and resume to christine@eleanorbrands.com.

We’re Hiring: Copywriter

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Eleanor is looking for a copywriter to join our growing company. This is a part-time position (20 hours) in Lincoln, Nebraska. As a copywriter, you will focus on writing engaging content for our diverse client base. Primarily, you will be responsible for creating engaging digital content and social media marketing, but there will be opportunities to contribute to a wide range of public relation and advertising campaigns.

Eleanor offers a competitive salary, downtown environment, and the opportunity for future growth.

Eleanor is a brand experience agency with big plans for our clients. We value creativity, hard work, and life experience. We recognize the importance of work/life balance.

Responsibilities
  • Write engaging content for our clients: blog posts, social media posts, headline copy, and press releases
  • Work with creative team to tell the client’s story
  • Document and review social analytics
  • Meet deadlines in a fast-paced environment
  • Bring creative and intentional ideas to every project assigned
Qualifications, Skills and Experience
  • 5 years experience copywriting for marketing purposes
  • Work closely with team writers, creative leads, and management to adequately tell brand stories.
  • Expertise in social media: Facebook, Twitter, Instagram, LinkedIn, Google, and Pinterest.
  • Familiarity with search engine optimization
  • The ability to adequately articulate ideas and concepts to both team and client
  • Excellent grammar and proof-reading skills
  • Experience using the latest versions of Adobe Creative Suite products including Photoshop, Illustrator, and InDesign a plus
  • Some HTML and CSS knowledge
  • Excellent time management skills
To apply, please send your online portfolio, letter of interest and resume to christine@eleanorbrands.com.

Lost Creek Builders: Taking Custom to a New Level

June 30, 2017
Lost Creek Builders came to Eleanor looking for a brand identity that would reference their craftsman approach to custom home building and remodeling projects. The owners, husband and wife Tony and Erin Pinkelman, recently moved to Yankton, SD to start their company and play their part in developing the community.
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Lost Creek is well versed in many different types of construction and will be focusing on custom residential construction in Yankton. The team is very skilled in listening to the hopes and wishes of their customers and then crafting that vision into a reality. And they do this with the utmost professionalism, maintaining clean job sites and operating with extreme efficiency.

Our goal at Eleanor in designing their brand was to highlight the strength of the Lost Creek team and evoke a sense of utmost professionalism.

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The mark Lost Creek chose is bold and modern. With architectural strength in the mark and a solid typeface, the logo stands apart and doesn’t mince words. This mark lets the viewer know that Lost Creek is an honest, dependable company with strong roots and a commitment to growth.

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The color choices for the mark indicate vibrancy and action with the orange. The charcoal gray provides support for the text with the lighter gray adding a softness that hints to the teams dedication to artistic craftsmanship.The uncomplicated nature of this mark and the typeface allow it to translate in many different places: business cards, collateral, t-shirts, hats, construction vehicles, and of course, yard signs.

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We are excited about this direction for Lost Creek Builders and look forward to watching them become an integral part of the city of Yankton.

Building a Brand: The Brand Audit

June 28, 2017

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Brand Audit. It may seem like dry toast. The word “audit” never elicits positive feelings. It can actually even scare some people. At Eleanor, we relish it. (Relish and toast. Observation: writer may be hungry at time of writing).

A Brand Audit at Eleanor is the first step that we take when working with a new client. We step in with fresh eyes and look at everything: the good, the bad, and the ugly. It’s important to get a complete overview of the brand so that we can recommend changes that will move the brand in the direction of achieving its goals.

We find that interviewing the team is one of the most revealing parts of a brand audit. Often a business owner can feel one way about the organization, but the people who work day in and day out, who have interactions with customers, and put their hard work on the line often have a different view. Our job in a Brand Audit is to come in and ask the hard questions and show the positives and negatives side by side. This part of the brand audit is very revealing about company culture and can inform the owners about obstacles for growth.

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We next interview a sampling of current customers to see how they became aware of the business, if their expectations were met and to gauge brand loyalty. We also then interview a sampling of customers in a potential growth area. We see if there is an interest in or awareness of the brand and study the demographic to figure out the best ways to communicate with them.

Analyzing the competition is an intriguing part of the Brand Audit. We study your competition, what they do well, what they don’t do well, and how they communicate with their customers. We analyze their messaging and Google rankings. We assess points of difference and create plans to capitalize on those differences to make your brand shine.

Finally, we take stock of your past and current marketing efforts. Is your current website achieving the goals for both your customer and your business? Are your messages on target with what your audience needs? Are you advertising in the right places for your audience and budget? How do you rank online? We put all of the pieces together so that you have a comprehensive view of the the current status of your brand.

A Brand Audit is necessary for any strategic planning for the future. Once we know how a brand fits in the community and what the brand values as an organization, we can then create a a plan of action and spread some butter on that toast. Maybe add a little avocado and some salsa or a fried egg. (Obviously time for a lunch break.) The Brand Audit is the first step, but not the last, in creating a successful future for your organization.

We’re Hiring: Graphic Designer

June 8, 2017

Eleanor is looking for a Graphic Designer to join our growing company. This is a part-time position (20 hours) in Lincoln, Nebraska. As a Graphic Designer, you will focus on designing graphics and illustrations for digital and print projects.

Eleanor offers a competitive salary, downtown environment and the opportunity for future growth.

Eleanor is a brand experience agency with big plans for our clients. We value creativity, hard work and life experience. We recognize the importance of family, physical health and a cold one at the end of a successful week.

Responsibilities

  • Design compelling graphics and illustrations for our clients
  • Design for both print and digital formats: e-newsletters, web, social media, brochures, booklets and various marketing collateral.
  • Create innovative graphics appropriate to the client’s brand
  • Meet deadlines in a fast-paced environment
  • Present concepts with strong rationale to the account director, art director and clients
  • Bring creative and intentional ideas to every project assigned
  • Update WordPress sites with graphics and illustrations

Qualifications, Skills and Experience

  • 1-2 years experience in graphic and interactive design
  • Work closely with team writers, creative leads and management to adequately tell brand stories from a visual perspective
  • Skilled in using the latest versions of Adobe Creative Suite products including Photoshop, Illustrator, and InDesign
  • Some HTML and CSS knowledge
  • The ability to adequately articulate ideas and concepts to both team and client
  • Excellent time management skills

To apply, please send your online portfolio, letter of interest and resume to christine@eleanorbrands.com.