Revitalizing a Legacy: How Nebraska Urology Transformed its Brand with Eleanor Creative
Is your brand struggling to stay relevant after decades of success? It’s a good problem to have, but a problem nonetheless! We understand the challenge of honoring your history while embracing the future. We partnered with Nebraska Urology to revitalize its brand, connect with a wider audience, and solidify its position as the leader in urologic care across the state.
From Urology P.C. to Nebraska Urology
For half a century, Urology P.C. was the name in urologic care in Lincoln. But as they expanded to 27 satellite clinics across Nebraska, the name and brand no longer reflected its expansive reach or innovative approach. “Urology P.C.” didn’t scream statewide leader, and they needed rebranding to stand out in a competitive market and connect with a new generation of patients. Stakeholders wanted to modernize without losing the legacy, the trust, and the reputation built over 50 years.
50 Years Strong: Shaping the Future of Nebraska
Eleanor Creative didn’t just offer a new logo; we delivered a comprehensive brand transformation. We’re talking about a full overhaul, folks!
A Name That Means Something: Urology P.C. became Nebraska Urology, instantly communicating its statewide presence.
Visuals That Wow & Reassure: We crafted a modern, approachable design, balancing scientific precision with a warm, patient-centered feel. Think “cutting-edge” meets “we care about you.” Patient-focused photography and a flexible logo symbolizing interconnected health and wellness brought the brand to life.
A Website That Works For Everyone: The new website was optimized for SEO and features a UI/UX design that’s user-friendly on all devices, ensuring accessibility for every patient.
A Launch That Made Waves: A strategic launch campaign, featuring social media initiatives and a compelling video, told the story of Nebraska Urology’s past and vision for the future. We wanted to make sure everyone knew about the exciting changes! And most importantly, direct communication with existing patients through email marketing made the transition seamless, relating they’d receive the same compassionate care they’d received over the past 50-plus years.
Hello, Engagement!
The results speak for themselves. The new brand and website brought in new faces, new connections, and new potential patients. Nebraska Urology experienced a surge in engagement and brand awareness:
- Content Interactions Skyrocketed 1,100%
- Organic Social Reach Exploded 255%
- Website Engagement Jumped 64%
- Social Media Followers Climbed 51%
- Website Clicks Increased 30%
Jenna Stratman, Nebraska Urology Administrator, put it best when she said the rebrand successfully positioned them “as a forward-thinking, trusted provider” ready to continue their impactful work.
Takeaways:
- Don’t let your brand get dusty: Even with a strong history, modernization is key to staying competitive.
- Make it personal and highlight your commitment: For Nebraska Urology, it was patient-centered care and how they build trust and loyalty. No matter what your business offers, people want to know you care.
- Showcase your reach: Communicate your service area and commitment to a broad audience. Let everyone know you’re there for them, wherever they are.
