Brand Naming
Get brand naming right the first time.
Naming your brand, business, or nonprofit is no simple task. It takes research, creativity, and ten pots of coffee to make your new brand name a reality.
What you get
Included
- Competition Research
- Brand Naming Research
- Eleanor Name Testing
- Clever and Smart Name Options
Naming your brand the right way
Choosing a name is one of the most important decisions your organization will make.
It shapes first impressions, builds recognition, and sets the tone for everything that follows. At Eleanor, we’ve honed a process that combines creativity with research, giving you names that are distinctive, memorable, and ready to grow with your brand.
- Where does the name come from?
- What does it mean?
- How does it sound out loud?
- How does it look in writing?
- Who else is using something similar?
- Is the URL available?
- Is it legally available in your market
Most importantly, we keep your mission and vision at the center, so the name feels authentic and true to who you are.
A Process That Works.
Some of our favorite brand naming projects include:
- Bluestem Health
- Hub & Soul
- Nebraska Urology
- Chloey Wealth Management
- Attune
- Metal and Art
- Ember
- Collins Collective
- Salon Frankie
- EarthFuel
- District 177
- Revel Events
For each project, we brainstorm hundreds of possibilities, research them rigorously, and refine them down to three strong options. Every option is tested against strategy, meaning, and market fit before it reaches your team. From there, we help bring the chosen name to life through branding and design.
